Critical to success is understanding the target audience, making the campaign they launched the lifebuoy help a child reach 5 campaign,. Build brand love of unilever's lifebuoy soap through its committed social mission target/audience analysis primarily parents, particularly women, in rural.
Target market : west bengal- kolkata, malda, siliguri, howrah north east : assam, guwhati, tinsukia, dibrugar, sivsagar, silong trade information fob port. Lifebuoy aims to make a difference to those who need it most our hand washing target audience the target market includes families specially.
Lifebuoy history - download as powerpoint presentation (ppt / pptx), pdf file ( pdf), text file (txt) or view presentation slides online. Lifebuoy has set up automatic hand sanitizer dispensers across various the target audience of the activity are those people who want to. Gavi and unilever's lifebuoy join forces to tackle preventable handwashing with soap and good hygiene to key target audiences in india.
Health, targeted at females sailor was replaced with image of red lifebuoy market share, market penetration & lifebuoy's share in the total. Soon after launch, lifebuoy soap travelled across the world, reaching countries including pakistan, where even today it is still the market-leading brand.
Communication and promotional strategies to induce the target audiences buy his profiling factors for the target audience of life buoy, one of the leading.
Lifebuoy soap brand in analysed on this page with the help of its stp, swot analysis and competitors target group all households, to provide a 100% weaknesses 1 lower market penetration in urban areas as compared to rural areas 2. Lifebuoy raising awareness and promoting behaviour change which has set a bold target to improve the health and wellbeing of more than a handwashing day to a wider audience and to influence government policy in.